NIELS PAUWELS

Developed and executed full-funnel digital marketing and PR strategies for global and local entertainment brands (video games, cinema, toys), ensuring cohesive campaign delivery.

Directed end-to-end digital paid media campaigns, optimizing budgets across platforms (Meta, TikTok) to maximize ROI and audience engagement.

Managed comprehensive press relations, crafted impactful media assets, and coordinated high-profile launch events, securing widespread media coverage and brand visibility.

Spearheaded organic social media strategy and content production for key industry brands including Day One MPM, 999 Games, and Clementoni, significantly increasing online presence.

Supported the execution of localized digital marketing campaigns and meticulously maintained multi-channel content calendars, ensuring consistent brand messaging.

Developed high-impact pitch decks and corporate presentations for prospective entertainment clients, contributing to successful business development efforts.

Monitored and analyzed key campaign metrics using advanced spreadsheet tracking, providing actionable insights that informed strategic marketing adjustments.

Acquired hands-on experience in the sports tech and gamification sector, focusing on football fantasy gaming dynamics and user engagement strategies.

Assisted with comprehensive market research, executed community outreach initiatives, and created social media content to boost user acquisition and engagement.